Welcome to #KindaSus – a blog dedicated to discussing everything related to sustainability w.r.t. fashion and lifestyle.
Sustainability usually comes across as just a trend – but there are always people, businesses, and communities that are putting in their day and nights to working out solutions and means to enable a circular economy, recycling, and upcycling textiles.
There are several brands in Indian that are leading the charge toward sustainable practices, proving that fashion can be both stylish and kind to the planet. In this article, we spotlight five Indian brands making waves in the sustainable fashion space.
1. No Nasties
This Goa-based brand was founded in 2011 with a clear mission – ‘To make fashion that’s kind to both people and the planet’. Right from the start, they’ve committed to using 100% organic cotton and ensuring every garment is produced through fair trade practices. No Nasties operates with a zero-waste mindset, reusing fabric scraps and steering clear of plastic in their packaging. Their collections, including the 100% Organic Cotton line, feature breathable, comfortable, and stylish pieces that are GOTS-certified.
Check them out here: https://www.nonasties.in
2. Doodlage
This New Delhi-based brand, is known for transforming discarded fabric scraps into unique, contemporary fashion. They’re renowned for upcycling and turning post-production waste into beautiful garments. With a commitment to zero waste, they incorporate eco-friendly materials like Tencel and ethically sourced cotton into their designs. Their Upcycled Collection offers a range of one-of-a-kind pieces, from jumpsuits to dresses, all crafted with sustainability and creativity in mind.
Check them out here: https://doodlage.in
3. Nicobar
Nicobar is a modern, minimalist brand that has been creating diverse styles of sustainable fashion since 2016. Their designs emphasize longevity, with pieces that are versatile and all-season. The brand uses sustainable materials like organic cotton, recycled fabrics, and natural dyes in their collections, and their packaging is entirely biodegradable. Nicobar’s philosophy of slow fashion and its commitment to sustainability make it a standout in the industry.
Check them out here: https://www.nicobar.com
4. Upasana
Based in Auroville, Tamil Nadu, Upasana is much more than just a fashion brand – it’s a social enterprise with a strong focus on sustainable and ethical practices. They work closely with local farmers, using organic and indigenous cotton to create their garments. Upasana also supports rural communities through initiatives like Tsunamika, which empowers women affected by the 2004 tsunami by training them in crafts. Their Conscious Clothing line features a range of garments, from saris to kurtas, all made from organic and handwoven fabrics.
Check them out here: https://www.upasana.in/
5. Bhusattva
Based in Gujarat, Bhusattva is a pioneer in organic and cruelty-free fashion. They use certified organic fabrics and natural dyes, steering clear of harmful chemicals in their production processes. The brand also supports ethical labor practices and collaborates with local artisans, ensuring their fashion is as kind to people as it is to the environment. Their collections combine traditional Indian styles with sustainable fabrics, offering products like kurtas and saris that are not only elegant but also environment-friendly.
Check them out here: https://www.bhusattva.com/
Bottomline
While freedom from fast fashion is still a distant dream, it is brands like these who are taking baby steps in enabling that future, one garment at a time. By supporting these Indian brands, you can make a conscious choice to reduce your carbon footprint (#GoZeroC – Get it? Get it?) and support ethical practices, because that’s kinda ‘sus’, right? *wink wink*
Next time you’re out on a shopping spree, don’t forget to check these brands out and take your first step towards adopting sustainable fashion!
GoZeroC is a circular fashion marketplace which makes recycling your old clothes effortlessly convenient, tangibly rewarding, and refreshingly fun.
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